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EU Imposes Record Fines on Apple (€500M) and Meta (€200M) for App Store and Privacy Rule Violations

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Image credit: Jhon Paul Dela Cruz

The European Commission has hit two of Silicon Valley's biggest giants with hefty penalties. Apple faces a €500 million fine for App Store restrictions, while Meta Platforms must pay €200 million over its “Consent or Pay” ad model.


EU Fines Breakdown

  • Apple (NASDAQ:AAPL): €500 million

  • Meta Platforms (NASDAQ:META): €200 million

  • Date Announced: Wednesday, by the European Commission


Apple's App Store Restrictions

  • Violation: Blocked developers from informing users about cheaper, direct-purchase options outside the App Store.

  • Impact on Developers: Unable to “fully benefit from alternative distribution channels.”

  • Consumer Harm: Users deprived of “alternative and cheaper offers” due to in-app communication bans.


Meta's “Consent or Pay” Advertising Model

  • Violation: Failed to offer an “equivalent,” low-data-use service option alongside personalized ads.

  • User Choice: Lacked the “specific choice” to consent freely to data combination or switch to a data-light alternative.

  • Data Rights: Did not properly enable Europeans to exercise their GDPR-consent rights.


Implications and Next Steps

  • Regulatory Trend: Signals tougher EU enforcement on Big Tech's platform rules and data practices.

  • Appeal Process: Both companies are likely to contest the fines, extending the legal battle.

  • Wider Impact: Could spur similar actions on app stores and ad models globally, reshaping digital marketplaces.


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These record EU fines highlight escalating scrutiny on how platforms govern apps and handle personal data—setting a precedent that could ripple across the global tech sector.

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