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Helen of Troy Crashes 22% After Earnings Miss and Gloomy Outlook

- (Last modified: Jul 11, 2025 4:35 AM)

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Helen of Troy (NASDAQ:HELE) shares nosedived over 22% today after the consumer products company posted a sharp earnings miss and issued a bleak forecast for the current quarter, with tariff-related pressures dragging heavily on performance.

For its fiscal first quarter, the company reported adjusted earnings of just $0.41 per share—less than half of the $0.93 analysts had anticipated. Revenue also came in well below expectations, falling 10.8% year-over-year to $371.7 million versus the $400.4 million consensus. Tariff impacts alone accounted for roughly 8 percentage points of that revenue drop.

The decline wasn’t limited to external headwinds. Organic sales fell 17%, weighed down by weaker demand across key product lines. The Beauty & Wellness division saw a sharp pullback in sales of thermometers, fans, and hair appliances, while the Home & Outdoor segment suffered from softer demand for insulated beverageware and other home goods.

Looking ahead, the company’s second-quarter forecast only deepened investor concerns. Revenue is expected to range between $408 million and $432 million, far below the Street’s $475 million estimate. Projected earnings per share of $0.45 to $0.60 also fall significantly short of the $1.21 analysts had been expecting.

With core categories under pressure and tariffs adding to the strain, Helen of Troy faces an uphill battle to regain investor confidence in the near term.

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