Meta Doubles Down on AI With $14.3B Scale AI Deal, Citi Sees Long-Term Upside

Citi is maintaining its bullish stance on Meta Platforms (NASDAQ:META), reiterating a Buy rating and a $690 price target following the tech giant’s $14.3 billion investment in Scale AI. The deal grants Meta a 49% stake in the artificial intelligence firm, valuing Scale AI at $29 billion based on projected 2026 revenues of around $4 billion—a valuation roughly 7 times enterprise value to sales.

This strategic move deepens Meta’s commitment to AI innovation. As part of the agreement, Scale AI’s CEO Alexandr Wang will join Meta’s newly formed superintelligence team, although he will remain on Scale’s board. Jason Droege, formerly Chief Strategy Officer, will serve as interim CEO at Scale.

The investment is expected to accelerate Meta’s development of foundational AI technologies and large language models, particularly as it works to bring its next-generation Llama 4 model to market. The initiative aligns with Meta’s broader revamp of its AI leadership and its ambition to create a foundational AI operating system.

With over a billion monthly active users for Meta AI, enhanced recommendation systems, and improving engagement and conversion rates, Citi sees Meta as well-positioned to lead in the AI race. The Scale AI partnership is viewed as a strategic lever that could significantly amplify Meta’s long-term capabilities in the space.