• High institutional ownership at 64.4% indicates strong investor confidence.
• Significant insider ownership of 13.4% reflects belief in the company's future.
• Stable financial ratios, with a price-to-sales ratio of 0.67 and a current ratio of 1.08.

MediaAlpha, trading under the symbol NYSE:MAX, is a small-cap business services company. On January 16, 2026, Yeh Kuanling Amy, the Chief Technology Officer, sold 3,000 shares of Class A Common Stock at $11.48 each. Despite this sale, she retains ownership of 393,662 shares, indicating her continued confidence in the company.

MediaAlpha has a strong institutional ownership of 64.4%, as highlighted by Defense World. This suggests that large investors, such as hedge funds and endowments, have faith in the company's long-term growth potential. In comparison, Pintec Technology, a competitor, has only 6.6% institutional ownership, indicating less confidence from large investors.

Insider ownership is another area where MediaAlpha excels, with 13.4% of shares held by insiders. This is significantly higher than Pintec Technology's 4.1%, suggesting that those within MediaAlpha have a strong belief in the company's future prospects. This insider confidence is crucial for potential investors evaluating the company's stability and growth potential.

MediaAlpha's price-to-sales ratio of 0.67 indicates that its stock is valued at less than its sales. The enterprise value to sales ratio is slightly higher at 0.74, while the enterprise value to operating cash flow ratio is 9.51, reflecting cash flow efficiency. The company's current ratio of 1.08 suggests it has a slightly higher level of current assets compared to its current liabilities, indicating a stable financial position.