MINISO Group Q2 Earnings: Misses EPS Estimates, Revenue Up 23.1%

• Earnings per share of $0.22, significantly below the estimated $1.75.
• Revenue increase of 23.1% year-over-year for the June quarter, reaching approximately $693 million.
• Resumed net store network expansion in mainland China, opening 30 new stores during the June quarter.

MINISO Group (NYSE:MNSO), a global value retailer known for its wide range of affordable lifestyle products, operates primarily in China but has a growing international presence. It competes with other value retailers by offering unique and trendy products at competitive prices.

On August 21, 2025, MNSO reported earnings per share of $0.22, which was significantly below the estimated $1.75. Despite this, the company experienced a 23.1% year-over-year revenue increase for the June quarter, reaching approximately $693 million. This revenue growth surpassed the high end of its previous guidance range of 18% to 21%.

MNSO's operating profit increased by 11.3%, and adjusted diluted earnings per ADS rose by 12.0%. The company also resumed its net store network expansion in mainland China, opening 30 new stores during the June quarter. The TOP TOY brand, part of MINISO, achieved an impressive 87.0% revenue increase, setting a new growth record for the June quarter.

The company announced an interim dividend of $0.28 per ADS, highlighting its accelerating momentum and positive same-store GMV growth. MNSO's financial metrics, such as a P/E ratio of 19.01 and a price-to-sales ratio of 0.65, reflect the market's valuation of its earnings and sales. The enterprise value to sales ratio of 0.79 includes its debt and cash positions.

MNSO's debt-to-equity ratio of 0.87 indicates its use of debt in financing, while a current ratio of 1.99 shows its ability to cover short-term liabilities with short-term assets. Despite the earnings miss, these financial metrics suggest a stable financial position for the company.