• Barclays sets a price target of $28 for SoFi Technologies (NASDAQ:SOFI), indicating a conservative outlook compared to the current market price.
• SoFi's financial services and lending segments show robust growth, with net sales surging by 76% and 23% year-over-year, respectively.
• The stock demonstrates volatility, with a significant price range over the past year, highlighting strong investor interest and market movements.

SoFi Technologies (NASDAQ:SOFI) is a prominent player in the financial services sector, offering a range of products from loans to investment services. The company is also expanding its footprint as a bank, although its technology platform has seen only modest growth. SoFi competes with other fintech companies like Robinhood and traditional banks, aiming to capture a larger market share.

On January 6, 2026, Terry Ma from Barclays set a price target of $28 for SOFI. At that time, the stock was trading at $29.28, which is about 4.37% above the target price. This indicates that the market has a more optimistic view of the stock compared to Barclays' assessment. The stock has seen a positive change of $1.82, marking a 6.63% increase.

SoFi's financial services and lending segments are driving its growth. Financial services net sales have surged by 76% year-over-year, while the lending segment has grown by 23%. This strong performance contrasts with the company's technology platform, which reported a 12% year-over-year growth but saw user accounts decrease from 168 million to 158 million.

The stock has fluctuated between a low of $27.60 and a high of $29.86 today, showing some volatility. Over the past year, SOFI has reached a high of $32.73 and a low of $8.60, indicating significant price movement. The company's market capitalization is approximately $35.31 billion, with a trading volume of 73.58 million shares, reflecting strong investor interest.