• Cowen & Co. maintains a "Buy" rating for Southern Company (NYSE:SO), with a raised price target from $44 to $45.
• The company offers a dividend yield of 3.5%, appealing to income-focused investors, and has shown strong performance due to demand from data centers and regional economic growth.
• Southern Company's strategic focus on industrial and data center clients supports long-term sales growth, positioning it for sustained success in a competitive energy market.

Southern Company (NYSE:SO) is a prominent energy provider in the United States, known for its electric utilities and natural gas distribution. The company operates in a competitive landscape, with key rivals like Duke Energy and NextEra Energy. On December 11, 2025, Cowen & Co. maintained its "Buy" rating for Southern Company, with the stock trading at around $84.06.

TD Cowen raised the price target for Southern Company from $44 to $45, as highlighted by TheFly. Southern Company has been rated as a Buy with a target price of $96, indicating a potential upside of 12%. This suggests optimism about the company's future performance.

Southern Company offers a dividend yield of 3.5%, making it attractive to income-focused investors. In the third quarter, the company exceeded expectations due to strong demand from data centers and regional economic growth. This robust performance highlights the company's ability to adapt to changing market conditions.

The company's revenue structure is evolving, with long-term sales growth supported by contracts with industrial and data center clients. This strategic focus on high-demand sectors positions Southern Company for sustained growth. The stock's price fluctuated between $83.82 and $85.38 during the day, reflecting market volatility.

Southern Company has a market capitalization of approximately $92.44 billion, with a trading volume of 5,409,252 shares. Over the past year, the stock has reached a high of $100.84 and a low of $80.46. Despite a recent decrease of 1.68%, the company's strong fundamentals and strategic initiatives continue to drive investor interest.