FMP
Apple Rush Company, Inc.
APRU
PNK
Apple Rush Company, Inc. develops, bottles, markets, distributes, and sells various beverages and snacks to wholesale and retail clients in the United States. It offers organic sparkling juice blended beverages, with apple juice as the base under the brand name Apple Rush. The company was founded in 1998 and is based in Yorba Linda, California. Apple Rush Company, Inc. is a subsidiary of Livewire Ergogenics, Inc.
0.00065 USD
-0.00015 (-23.08%)
EBIT (Operating profit)(Operating income)(Operating earning) = GROSS MARGIN (REVENUE - COGS) - OPERATING EXPENSES (R&D, RENT) EBIT = (1*) (2*) -> operating process (leverage -> interest -> EBT -> tax -> net Income) EBITDA = GROSS MARGIN (REVENUE - COGS) - OPERATING EXPENSES (R&D, RENT) + Depreciation + amortization EBITA = (1*) (2*) (3*) (4*) company's CURRENT operating profitability (i.e., how much profit it makes with its present assets and its operations on the products it produces and sells, as well as providing a proxy for cash flow) -> performance of a company (1*) discounting the effects of interest payments from different forms of financing (by ignoring interest payments), (2*) political jurisdictions (by ignoring tax), collections of assets (by ignoring depreciation of assets), and different takeover histories (by ignoring amortization often stemming from goodwill) (3*) collections of assets (by ignoring depreciation of assets) (4*) different takeover histories (by ignoring amortization often stemming from goodwill)
